Kampala, Uganda – dfcu Bank, a leading financial institution in Uganda, has unveiled its new Visa Cashback campaign, a strategic initiative designed to reward customers and enhance their banking experience. This campaign marks an important milestone in dfcu Bank’s ongoing digital transformation and its evolving partnership with Visa.
Maryann Wanjiku Michuki, Chief Business Solutions and Marketing Officer at dfcu Bank, highlighted the significance of the campaign, stating, “Our customers form one of five strategic pillars at dfcu, and we are consistently seeking opportunities and partnerships that allow us to continuously innovate and provide enhanced value. Our partnership with Visa enables us to offer a loyalty program that rewards customers for using their dfcu card for various transactions such as meals, shopping, travel, and gifts.”
The Visa Cashback Campaign is designed to offer lifetime value to dfcu Bank customers by incentivizing the use of their dfcu Visa cards (Blue, Gold, and Platinum). Customers will receive cashback rewards for their everyday transactions, providing tangible benefits and enhancing their overall banking experience.
Key Features of the Cashback Visa Campaign:
- Straightforward Rewards: Unlike traditional points or miles systems, the cashback rewards are easy to understand and offer transparency and predictability.
- Seamless Rewards: Cashback rewards are automatically credited to the cardholder’s account, making it a convenient way to earn savings.
- Wide Range of Opportunities: The campaign leverages Visa’s extensive network of merchants and partners, offering discounts and cashback on dining, shopping, travel, and more.
Maryann Wanjiku Michuki emphasized, “The Cashback Visa Campaign represents our commitment to giving back to our customers and showing appreciation for their loyalty. We encourage our customers to make dfcu Bank Visa Credit & Debit cards their preferred choice, driving growth in card usage and supporting the move towards a cashless economy.”
The campaign is a testament to dfcu Bank’s dedication to innovation and customer satisfaction. By offering real value through cashback rewards, the bank aims to enhance the financial experience of its customers while supporting Uganda’s shift towards a digital economy.