MC Ollo has made a surprising comeback to NBS Television after a brief seven-month tenure at NTV Uganda, revealing the reasons behind his decision.
The media personality, who spent several years at NBS before moving to NTV, has returned to his former station, driven by a strong connection with the Gen Z audience.
During an appearance on Sanyuka TV, MC Ollo shared that a pivotal conversation with Kin Kariisa, the Managing Director of Next Media, played a significant role in his return to NBS.
Kariisa recognized MC Ollo’s exceptional ability to resonate with the Gen Z demographic, a strength the station was eager to capitalize on.
“Kariisa knew that I have a deep understanding of the needs and aspirations of Gen Z. He saw me as the leader of this generation and realized that I’m the right person to connect with them. He reached out and said, ‘Come back home,’” Ollo explained.
According to Ollo, Kariisa’s vision for Next Media involves creating a network that caters specifically to the interests and needs of the Gen Z audience, and he was invited to be a crucial part of this mission.