Renowned video director Sasha Vybz has showered praise on Bebe Cool, highlighting the artist’s unparalleled dedication and investment in his music career. According to Vybz, no other artist in Uganda’s history has demonstrated the same level of commitment, both in time and financial resources, as Bebe Cool.
Sasha Vybz fondly refers to Bebe Cool as an “investor” in the music industry due to his ambitious nature and relentless pursuit of excellence. He shared a memorable instance that exemplifies Bebe Cool’s commitment: the artist suggested they travel to the United States to shoot a music video, a venture that required significant planning and resources.
Bebe Cool instructed Vybz to spend a month in the U.S., scouting for ideal locations and meticulously planning the shoot. During this period, Bebe Cool sent Vybz three songs to work on, providing all the necessary resources and covering every expense to ensure the project’s success.
This collaboration resulted in the production of the hit song “Wire Wire,” a project that demanded considerable effort and creativity. Sasha Vybz recalls that the endeavor was not only a testament to Bebe Cool’s dedication but was also part of a broader strategy to help the artist regain favor with fans after political tensions with Bobi Wine.
The story of Sasha Vybz is one of rising from humble beginnings to becoming a key figure in Uganda’s music video industry. His successful partnership with Bebe Cool, particularly on “Wire Wire,” underscores the importance of dedication, investment, and the pursuit of excellence in the creative arts.