Media personality Prima Kadarshi has taken aim at Ugandan musicians who describe themselves as stars while, in her view, struggling to attract major audiences beyond the country.
Prima, who regularly shares her opinions on Uganda’s entertainment industry, argued that some artists have become too comfortable with praise and are unwilling to accept criticism about their careers and international reach.
She described this situation as contributing to the rise of what she called “local champions” in Uganda’s music industry.
“None is international. They don’t want criticism but to be praised. It’s why you’ll see an artist say they are the ones trending but can’t even hold a show in Kenya or even Rwanda.”
Her criticism centers on the gap she sees between an artist’s popularity in Uganda and their ability to draw audiences in neighboring countries.
Prima questioned why international musicians can travel to Uganda and attract large crowds, while Ugandan artists have struggled to generate comparable reception when performing outside the country.
The media personality also pointed to what she described as a close relationship between some modern Ugandan musicians and band musicians, arguing that these relationships may contribute to artists becoming less aggressive about their careers.
“It is why modern Ugandan musicians relate a lot with their fellows in band music and they don’t become aggressive because what will band musicians advise you on?”
Prima’s comments come as she continues to position herself as an outspoken commentator on Uganda’s entertainment scene.
The media personality has also addressed criticism of her own approach, particularly the suggestion that she targets fellow entertainers out of jealousy.
She rejected that interpretation, saying her comments are based on issues she observes within the industry.
“I simply talk about them, I’m not jealous because there’s nothing to be jealous about.”
Prima’s remarks ultimately put the spotlight on a bigger question within Uganda’s music scene: how should artists measure success when strong domestic popularity does not always translate into audiences across the region?
For Prima, calling out that gap is part of the conversation—and she appears to have no plans to soften her take.