Veteran radio presenter Omulangira Ndawusi has dismissed speculation that he could be preparing to leave Radio Simba, saying the station remains a major part of his identity after nearly three decades behind the microphone.
The celebrated broadcaster, who has spent 28 years at the station, said his long stay should not be interpreted as blocking opportunities for younger presenters. Instead, he believes his experience and contribution have earned him the confidence of Radio Simba’s management.
According to Ndawusi, longevity in broadcasting comes with responsibility, trust, and a deeper understanding of how the station operates.
He explained that his influence at the station comes from years of dedication and the relationship he has built with management—not from holding an official leadership position.
“Our longevity at the station is why they love us more. We make decisions because our boss takes my considerations and when I don’t approve, they don’t work. That’s the level I am at. I’m not a boss, but they treat me as one.”
Ndawusi said his position within the station reflects the value of experience in the media industry, where knowledge gained over many years can help shape programming and decision-making.
Despite his strong connection with Radio Simba, Ndawusi has also expanded into digital media through his own YouTube podcast.
The broadcaster clarified that the podcast should not be viewed as a replacement for radio. Instead, he sees it as another platform that allows him to connect with audiences in a different way.
According to Ndawusi, digital media has introduced him to people who may not have followed his radio career or seen his occasional television appearances.
“The people who are seeing and hearing me for the first time are more than those that have been seeing me rarely on interviews and TV shows.”
He added that running his own podcast has also given him independence as a content creator and created opportunities for others.
“Also, with a podcast, I’m self-employed. I am my own boss. I have been able to employ five people.”
Although Ndawusi is excited about the growth of his online platform, he emphasized that radio remains his main career focus.
He described the podcast as a complementary project that expands his reach while allowing him to explore new opportunities in the changing media landscape.
For Ndawusi, the move into digital content is not about abandoning traditional broadcasting—it is about adapting to how audiences consume information today.
Omulangira Ndawusi is one of Uganda’s long-serving radio personalities, having built a career through years of broadcasting and audience engagement.
His decades at Radio Simba have made him a familiar voice among listeners, particularly those who have followed the station throughout its growth.
As the media industry changes, many traditional broadcasters have explored online platforms to reach wider audiences and create independent content outside conventional radio structures.
Ndawusi’s podcast represents this shift, allowing him to combine his broadcasting experience with the flexibility of digital media.
The rise of podcasts and online platforms has transformed the media industry, giving experienced broadcasters new ways to connect with audiences.
For veteran presenters like Ndawusi, digital platforms offer opportunities to expand their influence while maintaining their roots in traditional media.
His comments also highlight the changing relationship between broadcasters and media organizations, where experience, loyalty, and personal brands continue to play an important role.
After 28 years behind the microphone, Ndawusi says his journey is built on consistency, trust, and adapting to change.
While he continues exploring new opportunities through his podcast, he remains connected to the station where he developed his broadcasting legacy.
For him, radio and digital media are not competing paths—they are two parts of the same journey as he continues telling stories and connecting with audiences.