Trace TV has partnered with Ugandan music star Jose Chameleone to support the promotion of his upcoming Chameleone Unlimited concert, bringing an international music media brand into the campaign for the highly anticipated event.
The partnership was witnessed by Trace Group boss Olivier Laouchez and Chameleone, according to the announcement.
Under the deal, Trace TV will run advertisements promoting the concert across its channels and across the continent. The media brand will also provide exclusive coverage of the event, extending its visibility to audiences beyond Uganda.
The partnership connects one of Uganda’s established music stars with an international platform focused on music and entertainment, highlighting the role of media support in promoting major live performances.
For Chameleone, the arrangement offers an additional promotional channel for Chameleone Unlimited, with Trace TV expected to help raise awareness of the concert among viewers across its reach.
The agreement also creates an opportunity for Trace TV to bring coverage of the Ugandan music event to a wider audience through its media network.
Chameleone has remained a prominent figure in Uganda’s music industry, while Trace TV has built its identity around music programming and entertainment content. Their collaboration places media promotion at the centre of the upcoming concert campaign.
Further details about the concert, including its date, venue, ticket prices and additional activities, were not included in the supplied announcement.
The partnership signals a push to give Chameleone Unlimited broader exposure, with advertising and exclusive coverage forming the main elements of Trace TV’s support.