Ugandan media personality Mary Flavia Namulindwa Kubula has urged men to empower their wives by allowing them to work and earn their own money, warning against restricting women’s opportunities out of fear that financial independence could change their behaviour.
Flavia argued that giving women the freedom to pursue employment and build their own income is important because life can bring unexpected circumstances. She encouraged husbands to support their partners rather than keep them at home because they worry about how financial independence might affect their relationships.
“Men, I implore you not to let your women or wives sit at home only because you think that when she gets money, she will become unruly,” Flavia said.
“Please, empower your women. Let your women go and work; you never know what would happen tomorrow,” she added.
Her message centred on financial independence and the value of allowing women to develop their own professional and economic opportunities. She suggested that preparing for an uncertain future is one reason men should encourage their wives to work.
Beyond her advice on relationships and finances, Flavia also spoke about how social media has transformed her professional life, revealing that online platforms now provide her with a significant source of income.
She said content creation is no longer simply a pastime or an activity she pursues alongside other work. Instead, she considers it a full-time job that contributes directly to her livelihood.
“To me, social media has helped me a lot. Right now, I earn from social media. I don’t do it as a side hustle; I do it as a full-time job,” she explained.
Flavia also pushed back against the perception that people who regularly create and publish content online are doing it solely for entertainment. She said social media can generate income for those who use it professionally.
“If you think we’re doing this thing for fun, I want to let you know that we’re earning. Those who use it to insult and belittle others, that’s on you,” she said.
The media personality also addressed criticism from online users, commonly referred to as “social media in-laws.” She said she was not interested in engaging with every critic and suggested that some people were still caught up in the excitement of appearing on camera.
“There’s nothing I can do about online critics. Many of them are just camera-excited,” Flavia said.
She added that she believed some critics would eventually move beyond that excitement and develop a clearer sense of direction.
“The day they discover themselves, it will be good for them, but most of them are yet to discover who they are, and they don’t know where they belong,” she said.
Flavia concluded that she had little more to say to her critics, expressing the view that they would eventually find their footing.
Her remarks touch on two issues increasingly relevant to modern working life: women’s access to independent income and the growing role of social media as a profession. Through her comments, she encouraged men to support their wives’ economic ambitions while defending content creation as legitimate work rather than merely an online hobby.