The fast-rising Ugandan content creator and influencer, Zayra Baby (real name Desire Nandijja), has announced plans to establish her own fully furnished content house, marking a major step in her career and in Uganda’s growing digital creator scene.
The bold move follows a string of controversies that left her emotionally drained — and more determined than ever to take control of her creative environment.
“I’m Tired of Renting Airbnbs for Content”
During a candid sit-down with Sheilah Price, Zayra opened up about how renting Airbnbs for content shoots has become both costly and stressful.
“I’m tired of renting Airbnbs for content,” she said. “On my return from Nigeria, I decided to get a content house. It’s my house, fully furnished, but I’ll mainly use it for content.”
She revealed that the idea came from a close friend during her recent trip to Nigeria, where she met fellow creators who inspired her to separate her personal life from her content work.
“When I was in Nigeria, one of my friends gave me a good idea. I realized I needed to create a space just for content so I can work freely without drama.”
The Airbnb Scandal That Sparked Change
Zayra’s decision didn’t come out of nowhere. In recent months, she found herself in the middle of online drama after a host accused her and her friends of stealing clothes from an Airbnb where they were filming.
The allegations quickly went viral — sparking heated debates on social media about trust, reputation, and professionalism in influencer culture.
Zayra, however, maintains her innocence and says the accusations were not only false but deeply hurtful.
“When my boys were accused of stealing clothes, I was so heartbroken because she was lying,” she said. “That situation pushed me to create something better — a space where no one can twist stories about me or my team.”
A New Chapter: The Zayra Baby Content House
Now, Zayra Baby says she’s channeling that pain into purpose. Her vision? A creative hub where she and other digital creators can shoot videos, host collaborations, and build professional-quality content without the headaches of temporary rentals.
“I want to install good lighting and everything I need so that it’s up to standard,” she shared. “On days when I’m tired, I’ll crash there, but it’s mainly for content because I can always sleep at home.”
Her mother, she says, has been fully supportive of the idea — a sign that this next move is both personal and strategic.
Zayra is reportedly investing in high-quality lighting, soundproofing, and professional filming equipment, setting the stage for one of Uganda’s first influencer-owned production spaces.
Setting a New Standard for Ugandan Creators
In Uganda’s booming influencer scene, few content creators have taken such an entrepreneurial leap. Many still rely on Airbnbs, hotels, or borrowed spaces to film skits, vlogs, and brand collaborations — a setup that often leads to high costs, scheduling conflicts, and occasional public drama.
Zayra’s move could shift that dynamic.
By creating her own content house, she’s not only ensuring creative control but also opening doors for collaborations and professionalization in the digital creator industry.
Marketing experts say that spaces like these could become key to building sustainable influencer careers — giving creators access to premium environments without the risks of renting or relying on outsiders.
From Online Drama to Empowerment
Zayra’s career has been marked by both viral highs and controversial lows. Her outspoken nature and bold personality have made her a magnet for online debates, but also one of the most recognizable names in Uganda’s social media scene.
Her decision to build a content house shows clear growth — moving from reaction to reinvention.
“It’s not just about me,” she explained. “It’s about creating a safe, beautiful space where I and other creators can focus on what we love doing — creating.”
Fans React to the News
News of Zayra’s project has been met with excitement across TikTok, Instagram, and X (formerly Twitter).
Fans have praised her for turning negativity into innovation, calling the move “boss energy” and “a major power play.”
One follower commented,
“This is the kind of maturity we want to see from our influencers. Turning pain into power.”
Another wrote,
“Zayra is setting an example — own your space, protect your brand!”
The Bigger Picture
With her content house project underway, Zayra Baby may soon join a small but growing list of African digital creators who’ve turned their platforms into full-fledged creative enterprises.
Her journey — from renting Airbnbs to building her own hub — embodies a message of resilience, reinvention, and ownership in a digital world that often blurs the line between personal and professional life.
“I’m done with the drama,” she said with a smile. “Now it’s time to build.”
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