Ugandan socialite and reality TV star Prima Kardashi is setting the record straight after her headline-making moment with singer Vyroota at the recently concluded Roast and Rhyme Festival.
Over the weekend, fans were left buzzing after Prima stormed the stage mid-performance, arms wide open, and gave Vyroota a tight hug and an affectionate peck on the cheek — a gesture that immediately went viral across social media.
While some fans praised the interaction as a cute “celebrity meets idol” moment, others speculated that the businesswoman was making a move on the fast-rising singer. But Prima says — absolutely not.
“It Was Pure Love From a Fan” — Prima Explains
Addressing the rumors, Prima Kardashi took to her platforms to explain that her actions came from a place of admiration, not romance.
“It was just fan love. I’m a big supporter of Vyroota and his music,” she clarified. “People read too much into simple things. I was just showing love and excitement for my favorite artist.”

According to Prima, her spontaneous hug was nothing more than an expression of support for the Risk singer, who has been dominating the Ugandan airwaves with his hit songs and captivating performances.
“I genuinely think Vyroota is one of the best artists right now. He deserves his flowers,” she added.
The Viral Moment That Shook Social Media
Clips of the incident spread like wildfire on TikTok, X (Twitter), and Instagram, with fans sharing mixed reactions.
In the video, Prima can be seen rushing onto the stage as Vyroota performs, wrapping her arms around him as the crowd erupts in cheers. The two share a friendly moment before Prima walks off smiling — leaving fans and gossip pages with plenty to discuss.
Shortly after, she posted on her socials referring to Vyroota as “the artist of the year,” fueling even more speculation about their connection.
Fans React: From “Queen of Confidence” to “She’s Marking Territory”
As expected, the internet had its say. Some netizens applauded Prima for her boldness and genuine show of support:
“Prima is just vibing! She’s one of the realest fans out there,” one user wrote.
Others, however, accused her of “targeting” young artists, linking the moment to her past relationships with public figures like Geosteady, Mr. Henrie, and Medi Moore.
“Here comes Prima with another celebrity storyline,” another commented, hinting that the gesture might not have been purely innocent.
Still, many fans came to her defense, calling the backlash unfair and unnecessary.
“She can’t even hug someone without people assuming things? Come on,” one fan argued.
Prima Shrugs Off the Drama
Despite the social media chatter, Prima seems unbothered. Known for her unapologetic and confident personality, the Boss Lady reminded fans that she’s focused on positivity and success, not gossip.
“People will always talk,” she said in a follow-up story. “What matters is that I’m happy and spreading love, not hate.”
It’s not the first time Prima has found herself at the center of online debate — but this time, she insists, it’s all love and no scandal.
Vyroota Reacts to the Viral Hug
While Vyroota hasn’t said much publicly about the incident, insiders say the singer took it all in good humor, appreciating the support from one of his biggest fans.
The “Risk” hitmaker reportedly sees Prima’s gesture as a moment of pure fandom and appreciation, rather than anything romantic.
“Vyroota respects Prima and knows she was just showing him love. He’s focused on his music and grateful for all his supporters,” a source close to the artist shared.
What’s Next for Prima Kardashi and Vyroota?
Both stars continue to trend, with fans keeping a close eye on any future interactions between the two. Prima, meanwhile, remains a key figure in Uganda’s entertainment and influencer circles — and she’s not slowing down anytime soon.
Her message to the critics?
“Let’s support our artists instead of always turning love into drama,” she said with a laugh.
💬 Do you think Prima’s stage moment was innocent fan love or something more?
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