TV presenter-turned-politician Tuff B, real name Robert Ssekidde, believes journalists have a unique edge in politics because of their daily interaction with communities.
Currently vying for the Makindye East parliamentary seat as an independent candidate, Tuff B explained that journalists’ work allows them to understand people’s struggles firsthand, making them more relatable than professionals from other fields.
“Journalists always have an advantage in politics because they execute their work amongst the people. They easily relate to the community, and they witness people’s experiences and challenges firsthand,” Tuff B said.
Why Journalists Connect Better
Tuff B highlighted several reasons why journalists are better positioned to connect with voters compared to doctors, lawyers, architects, or other professionals:
- Community immersion: Journalists work daily within local communities, gaining firsthand knowledge of citizens’ challenges.
- Familiarity and approachability: Being a familiar face on TV or radio makes it easier for people to relate and engage.
- Immediate access to issues: Journalists hear and witness stories directly, allowing them to understand public needs authentically.
“Because people watch you on TV and listen to you presenting on the radio, it’s easier for them to relate to your message, and they will approach you with their challenges more easily,” Tuff B explained.
@sanyukatvug Journalists engage in politics today because they relate closely to the community and serve people who know and trust them. VvaawompitewoKuSanyuka SanyukaUpdates FfeBannoDdala
♬ original sound – Sanyuka TV – Sanyuka TV
Tuff B’s Political Vision
Leveraging his media background, Tuff B aims to bridge communication gaps between government and communities, using his understanding of local issues to deliver practical solutions if elected.
His perspective underscores a growing trend in Uganda and beyond, where media personalities leverage public trust and visibility to enter politics and make an impact.
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