Uganda’s podcast scene is making a major move into mainstream television, with MultiChoice Uganda bringing two popular digital talk shows, The Short & Byg Show and Tie the Knot, to its DStv and GOtv platforms.
The initiative is designed to connect established digital creators with television audiences, giving locally produced conversations and entertainment content an opportunity to reach viewers beyond online platforms.
The two shows will join MultiChoice Uganda’s local content offering on Pearl Magic Prime, marking another step in the company’s efforts to incorporate digital storytelling into traditional broadcast television.
Colin Asiimwe, Head of Marketing at MultiChoice Uganda, said the move reflects changing audience habits and the growing influence of creators who have built communities through digital platforms.
He explained that the company wants to help these creators expand their reach while recognising the creativity and influence emerging from Uganda’s digital content industry.
Among the first personalities joining the initiative are media figures Isaac Katende, popularly known as Kasuku, and Shamim Mayanja, known as Zubedah.
The duo host The Short & Byg Show, an entertainment podcast known for its outspoken opinions, humour and conversations about celebrity culture, social trends and everyday issues.
The programme has developed a following through its distinctly Ugandan approach to discussing topics that attract interest across the entertainment scene.
Also making the transition to television is Collins Bareija, popularly known as The Romantic Mukiga, who hosts Tie the Knot.
Unlike the entertainment-focused conversations on The Short & Byg Show, Tie the Knot centres on love, marriage and modern relationships.
The podcast creates space for couples to share personal experiences and discuss relationship challenges, offering conversations intended to entertain, inform and inspire viewers.
Together, the two productions represent different sides of Uganda’s growing digital content industry, from celebrity discussions and social commentary to relationship-focused storytelling.
For MultiChoice Uganda, the partnership is also an opportunity to bring more homegrown personalities and locally relevant conversations to its television platforms.
When and where to watch
The Short & Byg Show will premiere on Friday, November 13, 2026, at 9:30 PM on Pearl Magic Prime, available on DStv Channel 148 and GOtv Channel 303.
Tie the Knot will air on Saturdays at 9:30 PM on the same channel.
According to the announcement, the programmes will be available on the DStv Starter package, priced at UGX 25,000.
The move highlights the growing connection between digital media and traditional television, as creators who first built their audiences online gain new opportunities to reach viewers through established broadcasting platforms.
For Kasuku, Zubedah and The Romantic Mukiga, the transition represents an opportunity to take conversations that have found an audience online into Ugandan homes through television.