Singer Sqoop Larma has explained why he keeps his media appearances to a minimum, saying he simply does not enjoy interviews and does not feel he has much to share about his personal life.
Speaking during an interview on Allan Cruz’s YouTube podcast, the singer revealed that he has not appeared on some of Uganda’s popular television music shows, including NBS After 5 and NTV The Beat, largely because interviews are not something he actively seeks out.
For Sqoop Larma, the issue is not fear of saying the wrong thing. He says he is simply a private person who does not believe he has many personal stories to tell.
“I don’t like doing interviews and not just TV, but altogether. I don’t normally do them, that’s why they are few. I’m not scared of saying unnecessary things, but I’m just not someone with a lot to tell.”
The singer also explained that he would rather see conversations around his career remain centered on the music itself. In his view, television interviews can sometimes move away from a song and into discussions about an artist’s background and personal journey.
That is a direction Sqoop Larma does not particularly enjoy.
Instead, he said he often encourages presenters to simply play his music rather than bring him onto their shows for extended conversations about his life.
“I tell those show hosts to play my music more instead of hosting me to talk. Sometimes when they host you on TV, they move away from the song and start discussing about your journey.”
The comments offer an unusual perspective in an entertainment industry where media interviews are often an important part of promoting new music, building an artist’s public profile and connecting with audiences.
For Sqoop Larma, however, the music appears to be the preferred introduction.
His approach also comes as interest around his music continues to grow, including attention surrounding his “Temutuloga” success, his maiden concert and plans for an upcoming EP.
Rather than turning his personal story into part of the promotional package, Sqoop Larma appears comfortable letting his songs carry that responsibility.
And for television hosts hoping to get more of him on air, his message is straightforward: play the music, and let the songs do the talking.