Deejay and media personality Etania is speaking out about what she sees as a growing problem in the entertainment industry: friendships built around fame, connections and what people can gain from one another.
In a post shared on Snapchat, Etania contrasted today’s entertainment relationships with friendships she had in the past, some of which lasted more than eight years.
According to Etania, those earlier friendships were built by spending time together outside work, getting to know each other and forming genuine bonds without focusing on what each person could offer professionally.
She said she believes that dynamic has changed, with some relationships now becoming more transactional.
“Lately, it’s a lot of falling out because people don’t like each other. They are just using one another, fake for fake as they say,” Etania said.
She described some entertainment friendships as “social contracts,” particularly among female entertainers who may spend time together publicly while allegedly having different feelings privately.
“Social contracts because we are all female entertainers, let’s roll together; deep down you undermine each other,” she added.
Etania also described herself as an authentic and genuine person and said finding real friendships has become difficult.
She claimed that some people approach her because of her personality, “aura” or the people already within her social circle, rather than because they genuinely want a friendship.
That experience, she said, has made her more cautious about trusting people.
“It’s so scary out there, guys. I tell you, you can’t befriend anyone, you can’t trust anyone,” Etania said.
She further claimed that even people who initially approach public figures as fans can eventually turn against them, saying she had personally experienced this involving two women in the past.
Etania ended her warning by encouraging people within entertainment and social circles to remain cautious and focused on their own lives.
“Please be careful, stay prayed up, do your job, go home. The world is crazy,” she said.
Her comments highlight the pressures that can come with maintaining personal relationships inside an industry where visibility, access and professional connections can overlap with genuine friendship.