Uganda’s fashion scene is buzzing as MoTIV has been announced as the official partner for the Abryanz Style & Fashion Awards (ASFAs) Model Casting and Masterclass Event, set for 9th November at MoTIV Bugolobi.
The partnership underscores a shared mission: nurturing creativity, empowering talent, and transforming Uganda’s fashion ecosystem.
“Threaded Cut From Here”: MoTIV’s Vision
Speaking on the collaboration, Ivan Sewajje, Head of Brand at MoTIV, explained how their mission aligns with the ASFAs’ vision for the industry.
“At MoTIV, ‘Threaded Cut From Here’ is more than a campaign — it’s a launchpad for Uganda’s fashion talent. Through our Designer Range, we provide creators with studio time, mentorship, access to markets, and essential materials to refine their craft,” Sewajje said.
He added, “Our role is to close gaps holding back Ugandan designers, helping them transition from passion to profession and compete globally. Partnering with ASFAs allows us to elevate models, designers, and creatives into a thriving, sustainable ecosystem.”
ASFAs Model Casting: Opening Doors
Joram Muzira, Founder and CEO of Joram Model Management (JMM), expressed excitement about the partnership:
“This collaboration with MoTIV is the perfect synergy. The ASFAs Model Casting isn’t just about finding the next top faces—it’s about opening doors for aspiring models to step into their dreams.
With MoTIV’s culture of empowerment, we’re creating an environment where models can be discovered, supported, and inspired, turning once-distant ambitions into achievable careers.”
Fashivists: Fashion With a Purpose
Solomon W. Muleyi, CEO of Adris Digital Africa, organizers of ASFAs, highlighted the significance of this year’s theme: Fashivists.
“The ASFAs are more than an awards ceremony — they’re a catalyst for systemic change. Our theme, Fashivists, embodies the spirit of advocacy through fashion,” Muleyi said.
He continued, “Partnering with MoTIV, an ecosystem dedicated to empowering designers and providing platforms for growth, aligns perfectly with our mission. Together, we’re transforming creativity into opportunity, style into advocacy, and talent into social and economic impact. That is the power of fashion as a universal language.”
What to Expect at the Event
The ASFAs Model Casting Event at MoTIV Bugolobi promises to be a landmark in Uganda’s fashion calendar, uniting models, designers, and industry stakeholders. The masterclass and casting event are designed to:
- Identify Uganda’s next top models
- Provide mentorship and industry guidance
- Showcase emerging fashion designers and creatives
- Inspire participants to turn talent into tangible opportunities
This collaboration signals a bold step toward professionalizing Uganda’s fashion industry while empowering a new generation of talent.
Final Word
With MoTIV and ASFAs joining forces, Uganda’s fashion ecosystem is poised for a game-changing moment this November. Aspiring models and designers will have the chance to shine, learn, and take their careers to the next level.
💬 Are you ready to witness the next generation of Ugandan fashion stars? Share your excitement below and follow The Pop Radar for updates on ASFAs 2025!
