Eddy Kenzo has offered a prediction about the future of popularity in the music industry, arguing that social media visibility may eventually lose its power as the main measure of an artist’s relevance.
The Ugandan singer pointed to platforms such as YouTube, TikTok and X, where artists can attract significant attention through music, trends, controversies and viral moments.
But Kenzo believes audiences could eventually become less interested in the constant fights, stunts and abuse that often dominate online entertainment conversations.
“Too much of anything is bad. Fights and abuses will no longer be tolerated and we will reach a point where popularity isn’t about visibility but values.”
For Kenzo, the shift would mean that an artist’s long-term value could increasingly depend on what they offer audiences rather than simply how frequently they appear on social media.
His comments suggest a future in which attention alone may not be enough to maintain an artist’s connection with fans.
The singer also raised the issue of how audiences spend their time consuming music and other entertainment content, suggesting that artists will eventually need to provide greater value in return.
“A time is going to come when people are selling their time. If someone listens to you for over 30 minutes they should be sure that they’ll earn from when done.”
Kenzo’s remarks come as social media continues to play a major role in how music is discovered, promoted and discussed, particularly through short-form video and viral content.
His argument, however, is that visibility and controversy may not remain sufficient on their own as audiences become more selective about where they invest their attention.
Ultimately, Kenzo sees the future of music popularity as being less about simply being seen and more about giving audiences a reason to keep listening.